IT ’S the hot new trend sweeping the globe and has the world’s most notorious doll at its heart.
Taking alleviation from the forthcoming Barbie movie, celebrities from Kim Kardashian to Amanda Holden and Lewis Hamilton are feeling in the pink, making bold statements withsuper-bright bikinis, power suits and leggings.
And Royals are embracing the tinge too, with guests including Princess Eugenie and the Duchess of Edinburgh rocking the look at the King’s Coronation.
This week the Duchess of Cambridge was out in two pink outfits, at the Foundling Museum in central London and the Chelsea Flower Show.
Hailed as Barbiecore fashion, the trend has been gaining instigation since the first images of actress Margot Robbie as the Mattel legend surfaced last time.
And following the release of the caravan in April, online quests for pink outfits have leapt 78 per cent, according to fashion shopping platform Lyst.
Nick Drewe, trend expert at abatements website WeThrift says “ It looks that the Barbiecore trend will continue to launch and be the hottest( and pinkest) one for summer 2023, following the important anticipated release of the Barbie movie in July. ”
Colour counsellor Jules Standish fromColourconsultancy.co.uk tells The Sun “ Pantone, the world leader in trends, chose Viva magenta as their colour of the time for 2023 and the Barbiecore trend is massive.
“ Pink is a softer interpretation of the passionate, gregarious red and is more romantic. It's a veritably compassionate, nurturing, minding colour.
“ In its stronger tones it's empowering, individual and veritably womanlike, but it also means business.
“ It’s that strength of colour that really stands out. The paler tones are more innocent, girly, but still sportful, so pink is a really useful shade in making a statement.
“ In recent times, deals of pink shirts for men have gone up exponentially so it has come a shade that crosses all boundaries and all genders.
“ We no longer have this association that blue is for boys, pink is for girls.
“ It's the colour of love, so anyone can wear it. It embraces care, love, kindness and compassion for ourselves and for others. ”